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Marketing - Business Administration

Why earn a Bachelor of Arts in Business Administration with a marketing concentration at Coe College?

Knowledge and skills in marketing are crucial to the success of all organizations. Understanding how customers think and behave, how to communicate with a variety of organizational stakeholders, how to analyze data and how to use developing technologies in areas such as social media and artificial intelligence help organizations make better decisions. Studying marketing can put you on the path to rewarding careers that allow you to use your creative and analytical skills. In addition, marketing courses, combined with courses in public relations, communications, multimedia graphic design or data analytics, open doors to more specialized marketing careers. Job opportunities in marketing are expected to grow by over 10% in the next decade, with opportunities in newly-developing areas of marketing growing even faster.

  • Class sizes are small, allowing for individual attention and learning. Classrooms are highly interactive, promoting opportunities for critical thinking and hands-on projects in marketing.
  • Coe has the #22 Most Accessible Professors in the nation, according to The Princeton Review.
  • Students benefit from taking a broad core of courses in business administration along with specialized courses in marketing. Students interested in more specialized areas of marketing might add coursework in public relations, art, communications or data analytics.
  • The Cedar Rapids area provides excellent opportunities for job shadowing, volunteering and interning to gain real experience in marketing. These experiences are essential for those seeking entry-level jobs in marketing. Coe has ranked as a Top 25 Best Private Schools for Internships for 6 of the last 7 years according to The Princeton Review.

Careers for marketing students

Nearly 100% of reporting Coe graduates are employed or in grad school within nine months of graduation. Marketing courses can open doors to careers in a variety of fields, including:

  • social media 
  • digital marketing
  • advertising
  • public relations
  • web content development
  • sales
  • marketing analytics

Course requirements

  • BUS-300: Principles of Marketing
  • Four of the following:
    • BUS-280: Computer Applications: Business Websites AND BUS-281 Computer Applications: Social Media 
    • BUS-420: Sports Marketing and Communications 
    • BUS-460: Advertising (WE) 
    • BUS-461: Marketing Decision-Making and Analysis (WE) 
    • BUS-465:,- 466: Advanced Topics in Marketing 
    • BUS-470: Strategic Management (WE) 
    • BUS-454: Research in Business (when topic is appropriate to marketing concentration) 
    • PR-205: Public Relations (WE)