Coe College experiences successful Day of Giving, Round 2

Extra: Rod Pritchard, Director of Marketing and Public Relations
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2016-04-18 09:47:13 - General

Coe Day of Giving, Round 2Coe College experienced a successful Day of Giving, Round 2, with a substantial increase in gifts compared with last year. Thanks to everyone who participated in the 24-hour event on April 7 by sharing, connecting, celebrating and donating, Coe received over $215,000 in support of #KohawkDay. This represents a substantial increase compared with the $127,000 raised during the inaugural Day of Giving last April.

To further the excitement of #KohawkDay, Coe alumnus Kent and Elaine Herink made a six-figure gift to Make Your Move - the Campaign for Eby and Hickok, bringing the day's total to more than $330,000. Again this year, monetary challenges were offered when specific goals were met, creating momentum and goals that were reached throughout the day.

The Day of Giving was successful not only in terms of the financial benefits for the college, but also in terms of overall participation. The number of first-time donors to the college increased by nearly 50 percent compared with last year, while the number of young alumni contributors grew by 20 percent. Kohawks from 46 states participated, with members of the classes of 2013, 2016 and 2014 making the most gifts.

"We are grateful for the generous support we received from our alumni and friends during Day of Giving, Round 2," said Vice President for Advancement David Hayes. "Thanks to Coe's alumni and friends, both giving and engagement in the event were up significantly over last year."

Throughout the day, Kohawks celebrated online, sharing memories and reasons why they chose to give. The Coe Day of Giving was primarily conducted through social media, with #KohawkDay views, shares and reactions all substantially higher than last year.

Day of Giving was enthusiastically celebrated on the Coe campus. Throughout the day, students, faculty and staff stopped by Phifer Commons to take photos, write thank-you notes, and record short thank-you videos.

After work, more than 100 Kohawks gathered at 13 locations throughout the U.S. to continue the celebration. Corridor businesses also joined in the fun by hosting luncheons with their Coe alumni employees, donning Kohawk gear to show their spirit throughout the day, and gathering for fun photos with Coe props and the college mascot, Charlie Kohawk.

"Although #KohawkDay is a giving day, it’s not just about raising money," said Hayes. "It's a day to connect members of the entire Coe community, no matter how far away from campus they may be, through the common purpose of celebrating and supporting the college. We look to another exciting #KohawkDay next year."

Coe College offers superb academics and exciting co-curricular activities in a thriving urban setting that promotes student growth and success. Established in 1851, Coe has a national reputation for academic excellence enhanced by a student-centered, highly supportive campus environment. Coe's vibrant Cedar Rapids location provides an abundance of internships for students and career opportunities for graduates.