Interdepartmental Programs

PUBLIC RELATIONS

Carstens, Administrative Coordinator.

The Public Relations collateral major is intended for students who wish to develop an interdisciplinary degree preparing them for a career in public relations and related communication fields. The degree integrates course work in business administration, professional writing, graphic arts, and other disciplines relevant to public relations. The degree’s curriculum encourages the development of skills and perspectives desirable for learning to manage the successful communication between an organization and its publics.

Students wishing to complete this degree must consult with the degree’s administrative coordinator no later than the first term of their junior year. Students wishing to register for any of the art courses that count toward this major should consult with the Art Department prior to course registration.

Collateral Major in Public Relations

1. Fulfill requirements for any of the majors listed on p. 13.
2. One of the following: ART-065 Two-Dimensional Fundamentals

ART-115 Drawing I
ART-125 Painting I
ART-145 Digital Art I
ART-155 Photography I
ART-175 Printmaking I

3. BUS-355 Marketing
4. BUS-460 Advertising
5. RHE-215 Introduction to Journalism -OR- RHE-225 Journalism Workshop
6. RHE-535 Rhetorical Theory and Practice
7. One of the following (producing a portfolio of writings related to the field of public relations):

RHE-415 Advanced Writing Workshop
RHE-845 Directed Studies in Writing

8. One of the following:

BUS-895 Part-Time Internship in Business (with public relations or advertising as a major component)
RHE-895 Internship in Public Relations

A maximum of one course credit from an internship may be applied toward completion of the public relations degree.

9. Three of the following must be selected from at least two disciplines:

ART-145 Digital Art I (if not used to fulfill #2)
ART-155 Photography I (if not used to fulfill #2)
ART-345 Digital Art II
ART-455 Graphic Design
BUS-245 Human Resource Management -OR- BUS-275 Principles of Management
BUS-375 Business Ethics
ENG-300 Film Analysis
PSY-335 Social Psychology -OR- SOC-445 Small Groups
RHE-125 Fundamentals of Public Speaking
RHE-175 and/or RHE-375 Writers’ Studio (two terms-1.0 credit; writing related to field of public relations)
RHE-225 Journalism Workshop (if not used to fulfill #5)
RHE-237 Interpersonal Communication
RHE-265 Professional Writing
RHE-317 Persuasion and Propaganda
RHE-405 Topics in Speech Communication, subject to topic approval by Public Relations Administrative Coordinator