Concentrations in Business -
Marketing, Management and Sports Management

Beginning fall 2018, students completing a major in Business Administration may elect to also complete a concentration of courses within a specific discipline in the major. Concentrations are offered in management, marketing and sports management. Courses taken to fulfill requirements in the business major may be used to also fulfill requirements in an area of concentration. Students may declare only one concentration.

To complete a concentration, a student must meet the following requirements:

  1. Completion of a major in Business Administration
  2. Completion of five courses in which a cumulative 2.0 GPA must be earned.  At least three of the five courses must be completed at Coe. 

Management Concentration in Business

  1. BUS-275 Principles of Management
  2. Four of the following:
    • BUS-300 HR Management
    • BUS-375 Business Ethics
    • BUS-387 Advanced Topics in HR Management
    • BUS-395 Organizational Behavior
    • BUS-446 International Business Management
    • BUS-464 Seminar in Management
    • BUS-454 Research in Business (when topic is appropriate to management concentration)
    • BUS-470 Strategic Management

Marketing Concentration in Business

  1. BUS-355 Marketing
  2. Four of the following:
    • BUS 285 Computer Application: Business Websites AND BUS 285 Computer Applications: Social Media
    • BUS-4XX Sports Marketing and Communications
    • BUS-460 Advertising
    • BUS-461 Marketing Decision-Making and Analysis
    • BUS-465,466 Advanced Topics in Marketing
    • BUS-470 Strategic Management
    • BUS-454 Research in Business (when topic is appropriate to marketing concentration)
    • PR-205 Public Relations

Sports Management Concentration in Business

  1. SMGT-1XX Introduction to Sports Management
  2. Four of the following:
    • BUS-4XX Legal Issues in Sports
    • BUS-4XX Sports Marketing and Communication
    • BUS-805 Research in Business (when topic is appropriate to sports management concentration)
    • ECO-125 Sports Analytics
    • SMGT-3XX Sport/Recreation Event Management
    • SMGT-454 Seminar in Sports Management
    • SMGT-494 Internship in Sports Management